TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Best,Roger J.
TI  - Consumer behavior: building marketing strategy 
SN  - 0073261548
U1  - 658.8342/ H392c 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes; BBA, BRE
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
ER  -