Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens 
 - 8th ed. 
 - New York :  McGraw-Hill,  c2002. 
 - xxxii, 614 p. :  ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072500417 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1/ A68c