TY  - BOOK
AU  - Cesari,Rick
AU  - Lynch,Ron
AU  - Kelly,Tom
TI  - Buy Now: Creative Marketing That Gets Customers to Respond to You and Your Product / 
SN  - 9780470888018
U1  - 658.872/ C421b 23
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Direct marketing
KW  - Customer relations
N1  - Includes index
UR  - http://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg
ER  -