TY  - BOOK
AU  - Hawkins, Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 007068216x
U1  - 658.83420973/ H392c 23
PY  - 2010///. [Reprint 2011]
CY  - New York
PB  - McGraw-Hill.
KW  - Consumer behavior -- United States
KW  - Market surveys -- United States
KW  - Consumer behavior -- United States -- Case studies
N1  - Includes bibliographical references and indexes; BBA
ER  -