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1.
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Old Tappan, New Jersey : Pearson Education, Inc., 2015
Other title:
  • Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer
Availability: Items available for loan: Daffodil International University Library (1)Location, call number: General Stacks 658.8/ J653f.

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2.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Wiley, c2000
Online resources:
Availability: Items available for loan: Daffodil International University Library (1)Location, call number: General Stacks 658.827095/ T282b.

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