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Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.

By: Material type: TextTextPublication details: Hoboken, NJ : John Wiley & Sons Inc., 2011Description: 217 p. : ill. ; 23 cmISBN:
  • 9780470915851 (hbk.)
  • 0470915854
Subject(s): DDC classification:
  • 658.8/ M962c 22
LOC classification:
  • HF5415 .M79 2011
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ M962c (Browse shelf(Opens below)) 1 Available 022067
Total holds: 0

Includes bibliographical references (p. 199-208) and index.

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