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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2005.Edition: [1st ed.]Description: xiii, 812 p. : ill. ; 26 cmISBN:
  • 0070603952
  • 0072967625 (alk. paper)
Subject(s): DDC classification:
  • 658.8/ Q386m 22
LOC classification:
  • HF5415.13 .L315 2005
Online resources:
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ Q386m (Browse shelf(Opens below)) 1 Available 010104
Total holds: 0

Includes bibliographical references and index.

BBA, BRE

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