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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.

By: Contributor(s): Material type: TextTextSeries: Irvin series in marketingPublication details: Homewood, IL : Irwin, c1990.Edition: 10th edDescription: xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.)ISBN:
  • 0071158332
  • 0256068658
Subject(s): DDC classification:
  • 658.8/ M478b 20
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Book Book Daffodil International University Library General Stacks Non-fiction 658.8/ P454b (Browse shelf(Opens below)) 1 Available 000210
Total holds: 0

System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor.

Includes bibliographical references (p. 678-701).

BBA, BRE

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