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1.
Consumers / Eric Arnould, Linda Price, George Zinkhan by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Online resources:
Availability: Items available for loan: Daffodil International University Library (1)Location, call number: General Stacks 658.8342/ A751c.

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2.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Online resources:
Availability: Items available for loan: Daffodil International University Library (2)Location, call number: General Stacks 658.8342/ A751c, ...

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