Direct marketing : an integrated approach / William J. McDonald.

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Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1998.Description: xviii, 532 p. : ill. ; 25 cm. + 4 computer disks (3 1/2 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	648.84/ M478d (Browse shelf(Opens below))	1	Available		008722

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Includes bibliographical references and index.

BBA, BRE

System requirements for accompanying computer disks: IBM PC or compatible computer; Microsoft Windows 3.1.

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