Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.

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Material type: Text

TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Harcourt College Publishers, c2002.Edition: 2nd edDescription: xxi, 569 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ H698e (Browse shelf(Opens below))	1	Available		008200
Book	Daffodil International University Library General Stacks	Non-fiction	658.8/ H698e (Browse shelf(Opens below))	2	Available		008201

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A variety of multi-media instructional aids are available to supplement the text.

Includes bibliographical references and index.

BBA, BRE

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