000			01317nam a2200313 a 4500
001			16533468
003			BD-DhDIU
005			20241105170959.0
008			101104s2012 njua b 001 0 eng
020			_a9780132102926
020			_a0132102927
020			_a9788131767160
040			_aDLC _beng _cDLC _dYDX _dCDX _dBD-DhDIU
082	0	0	_a658.8/ M345 _222
100	1		_aKotler, Philip _91729
245	1	0	_aMarketing management : _ba south Asian perspective / _cPhilip Kotler... [et al.]
250			_a14th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2014.
300			_axxv, (various pagings) p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
526			_aBBA
650		0	_aMarketing _xManagement. _97957
650		0	_aMarketing -- Asia. _914712
700	1		_aKeller, Kevin Lane _91729
700	1		_aKoshy, Abraham _915053
700	1		_aJha, Mithileshwar _915054
942			_2ddc _cBK _0203
999			_c10044 _d10044