| 000 | 01203nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 15488022 | ||
| 003 | BD-DhDIU | ||
| 005 | 20211013093612.0 | ||
| 008 | 081017s2010 njua b 001 0 eng | ||
| 010 | _a 2008043641 | ||
| 020 | _a9780136079422 (pbk. : alk. paper) | ||
| 020 | _a9788131763292 | ||
| 035 | _a(OCoLC)ocn263065353 | ||
| 040 |
_aDLC _cBD-DhDIU _dYDX _dYDXCP _dDLC _bENG |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2010 |
| 082 | 0 | 0 |
_a659.1/ C648i _222 |
| 100 | 1 |
_aClow, Kenneth E. _99696 |
|
| 245 | 1 | 0 |
_aIntegrated advertising promotion and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2012. |
||
| 300 |
_a478 p. : _bill. (chiefly col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA | ||
| 650 | 0 |
_aCommunication in marketing. _94031 |
|
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aBaack, Donald. _99698 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _03 |
||
| 999 |
_c10192 _d10192 |
||