| 000 | 01588nam a2200385 4500 | ||
|---|---|---|---|
| 001 | 13812899 | ||
| 003 | BD-DhDIU | ||
| 005 | 20211127124350.0 | ||
| 008 | 041213s2006 mauab b 001 0 eng | ||
| 010 | _a 2004065642 | ||
| 020 | _a9780070700994 | ||
| 020 | _a0070700990 | ||
| 040 |
_aDLC _cBD-DhDIU _dDLC _dBD-DhDIU _bENG |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.Z45 2006 |
| 082 | 0 | 0 |
_a658.8/ Z48s _222 |
| 100 | 1 |
_aZeithaml, Valarie A. _91389 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axxvii, 763 p. : _bill., figs ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aService industries _xMarketing. _91390 |
|
| 650 | 0 |
_aCustomer services. _91391 |
|
| 650 | 0 |
_aMarketing. _91392 |
|
| 700 | 1 |
_aBitner, Mary Jo. _91393 |
|
| 700 | 1 |
_aGremler, Dwayne D. _91394 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _014 |
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| 999 |
_c10193 _d10193 |
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