000 | 00980nam a2200301 i 4500 | ||
---|---|---|---|
001 | 17568226 | ||
003 | BD-DhDIU | ||
005 | 20250505114215.0 | ||
008 | 121219s2014 maua b 001 0 eng | ||
010 | _a 2012037955 | ||
020 | _a9789332518278 | ||
040 |
_aDLC _beng _cBD-DhDIU _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aTX911.3.M3 _bK68 2014 |
082 | 0 | 0 |
_a647.940688/ K874m _223 |
100 | 1 |
_aKotler, Philip. _91729 |
|
245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, and James C. Makens. |
250 | _a6th ed. | ||
260 |
_aNew Delhi : _bPearson, _cc2014. |
||
300 |
_axxi, 629p. : _bill. charts, pictures, diagrams etc. ; _c29 cm. |
||
505 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_a1. Hospitality industry _98810 |
|
650 | 0 |
_a2. Marketing. _917715 |
|
650 | 0 |
_x3. Tourism _98811 |
|
700 | 1 |
_aI. Bowen, John. _q(John T.), _d1948- _98812 |
|
700 | 1 |
_aII. Makens, James C. _98813 |
|
942 |
_2ddc _cBK _08 |
||
999 |
_c10446 _d10446 |