| 000 | 01250nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 15635987 | ||
| 003 | BD-DhDIU | ||
| 005 | 20250628131415.0 | ||
| 008 | 090224s2010 maua b 001 0 eng | ||
| 010 | _a 2009007221 | ||
| 020 | _a9780135045596 (casebound : alk. paper) | ||
| 020 | _a0135045592 (casebound : alk. paper) | ||
| 020 | _a9788131759349 | ||
| 035 | _a(OCoLC)ocn268788686 | ||
| 040 |
_aDLC _cBD-DhDIU _dBTCTA _dYDXCP _dC#P _dBWX _dDLC _beng |
||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2010 |
| 082 | 0 | 0 |
_a647.940688/ K874m _222 |
| 100 | 1 |
_aKotler, Philip. _91729 |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, and James C. Makens. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2011. |
||
| 300 |
_axxiii, 683 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 505 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_a1. Hospitality industry _98810 |
|
| 650 | 0 |
_a2. Marketing. _917715 |
|
| 650 | 0 |
_a3. Tourism. _98811 |
|
| 700 | 1 |
_aII. Bowen, John. _q(John T.), _d1948- _98812 |
|
| 700 | 1 |
_a2. Makens, James C. _98813 |
|
| 942 |
_2ddc _cBK _03 |
||
| 999 |
_c10463 _d10463 |
||