000			01592nam a22003974a 4500
001			17081417
003			BD-DhDIU
005			20250226133150.0
008			111212s2013 nyua b 001 0 eng
010			_a 2011051073
020			_a9781259026812
020			_a1259026817
035			_a(OCoLC)ocn768480373
040			_aDLC _beng _cDLC _dYDXCP _dBTCTA _dC#P _dCDX _dBD-DhDIU
042			_apcc
050	0	0	_aHD9980.5 _b.Z45 2013
082	0	0	_a658.8/ Z48s _223
100	1		_aZeithaml, Valarie A. _919130
245	1	0	_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit
250			_a6th ed.
260			_aNew York : _bMcGraw-Hill Irwin, _cc2013.
300			_axxxii, 711 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
650		0	_aService industries _xMarketing.
650		0	_aCustomer services.
650		0	_aMarketing.
700	1		_aBitner, Mary Jo.
700	1		_aGremler, Dwayne D. _91394
700	1		_aPandit, Ajay _913021
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _0129
999			_c11158 _d11158