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| 001 | 690294 | ||
| 003 | BD-DhDIU | ||
| 005 | 20240228141017.0 | ||
| 008 | 960423s1997 ilua b 001 0 eng | ||
| 010 | _a 96021378 | ||
| 020 | _a0256189684 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M29474 1997 |
| 082 | 0 | 0 |
_a658.8/ B512m _220 |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _cc1997 |
||
| 300 |
_axxxii, 736 p. : _bcol. ill. ; _c29 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _915349 |
|
| 504 | _aIncludes bibliographical references (p. 674-695) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBerkowitz, Eric N. _915350 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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