000			02085nam a2200265 i 4500
999			_c13324 _d13324
003			BD-DhDIU
005			20191113170402.0
008			160928s2017 maua 000 0 eng c
020			_a9781633692749
020			_a9781633692756
040			_aMH/DLC _beng _cMH _erda _dBD-DhDIU
050	0	0	_aHF5415.153 _b.K533 2017
082	0	0	_a658.802/ K491c _223
100	1		_aKim, W. Chan, _eauthor.
245	1	4	_aThe W. Chan Kim & Renee Mauborgne Blue Ocean Strategy reader / _cW. Chan Kim and Renee Mauborgne.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _cc2017.
300			_axiv, 205 pages : _billustrations ; _c21 cm.
520			_aThe seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.--
650		0	_aNew products.
650		0	_aMarket segmentation.
700	1		_aMauborgne, Renée _eauthor.
773	0	8	_iIn series: _tHarvard business review _x0017-8012 _w(DLC) 25010769 _w(OCoLC)1751795
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK