| 000 | 01001nam a2200253 i 4500 | ||
|---|---|---|---|
| 999 |
_c13329 _d13329 |
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| 003 | BD-DhDIU | ||
| 005 | 20211021143133.0 | ||
| 008 | 140825s2015 maua b 001 0 eng | ||
| 020 | _a9781625274496 (alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dBD-DhDIU |
||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2015 |
| 082 | 0 | 0 |
_a658.802/ K491b _223 |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 260 |
_aBoston : _bHarvard business review press, _cc2015. |
||
| 300 |
_axxviii, 287 pages : _billustrations ; _c25 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _01 |
||