| 000 | 00908nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c13393 _d13393 |
||
| 003 | BD-DhDIU | ||
| 005 | 20230220154200.0 | ||
| 008 | 980519s1998 nyua 001 0 eng | ||
| 020 | _a9781861976055 | ||
| 040 |
_aDLC _cDLC _dBD-DhDIU |
||
| 082 | 0 | 0 |
_a658.827/ R559t _221 |
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 4 |
_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries. |
| 246 | 3 | _aTwenty-two immutable laws of branding | |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bHarperBusiness, _cc1998. |
||
| 300 |
_aviii, 179 p. : _bill. ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aBranding (Marketing) _99034 |
|
| 700 | 1 | _aRies, Laura. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _02 |
||