| 000 | 01059nam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c13426 _d13426 |
||
| 003 | BD-DhDIU | ||
| 005 | 20191114111730.0 | ||
| 008 | 120511s2013 nyua b 001 0 eng | ||
| 020 | _a9780078028816 | ||
| 020 | _a0078028817 | ||
| 040 |
_aDLC _cDLC _dBD-DhDIU |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.E894 2013 |
| 082 | 0 | 0 |
_a658.83 _223 |
| 245 | 0 | 0 |
_aEssentials of marketing research / _cJoseph F. Hair, Jr. ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2013. |
||
| 300 |
_axviii, 414 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aCelsi, Mary Wolfinbarger | |
| 700 | 1 | _aOrtinau, David J. | |
| 700 | 1 | _aBush, Robert P. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1215/2012019098-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1215/2012019098-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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