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_aMcDaniel, Carl _99040 |
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_aMarketing research / _cCarl McDaniel and Roger Gates. |
250 | _a8th ed. | ||
260 |
_aHoboken, NJ : _bWiley, _cc2010. |
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_axxx, 693, [65] p. : _bill. (some col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing research. | |
700 | 1 |
_aGates, Roger _d1942- |
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