| 000 | 01273nam a22003137i 4500 | ||
|---|---|---|---|
| 999 |
_c13463 _d13463 |
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| 003 | BD-DhDIU | ||
| 005 | 20191114105833.0 | ||
| 008 | 150312t20152015njua b 001 0 eng d | ||
| 020 | _a9780134084503 | ||
| 020 | _a0134084500 | ||
| 040 |
_aBTCTA _beng _cBTCTA _erda _dBDX _dOCLCO _dBD-DhDIU |
||
| 082 | 0 | 0 |
_223 _a658.8 |
| 100 | 1 |
_aJohnson, Nick, _eauthor. |
|
| 245 | 1 | 4 |
_aThe future of marketing : _bstrategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / _cNick Johnson. |
| 246 | 3 | _aStrategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer | |
| 260 |
_aOld Tappan, New Jersey : _bPearson Education, Inc., _c2015. |
||
| 300 |
_ax, 257 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aBranding (Marketing) _vCase studies. |
|
| 650 | 7 |
_aBranding (Marketing) _2fast |
|
| 650 | 7 |
_aMarketing. _2fast |
|
| 650 | 7 |
_aMarketing _xManagement. _2fast |
|
| 655 | 7 |
_aCase studies. _2fast |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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