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| 008 | 050330s2006 maua b 001 0 eng | ||
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_aHF5415 _b.M378 2006 |
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_a658.8/ P454e _222 |
| 100 | 1 |
_aPerreault, William D. _92554 |
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| 245 | 1 | 0 |
_aEssentials of Marketing : _bA global-Managerial Approach / _cWilliam D. Perreault and E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
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| 300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 | _aMarketing. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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