000 | 00794nam a22002538a 4500 | ||
---|---|---|---|
001 | 12985853 | ||
003 | BD-DhDIU | ||
005 | 20230122150805.0 | ||
008 | 021030s2003 nju b 001 0 eng | ||
020 | _a9788131731819 | ||
020 | _a0130337161 | ||
040 |
_aDLC _cDLC _bBD-DhDIU _dBD-DhDIU |
||
082 | 0 | 0 |
_a658.83/ M249m _221 |
100 | 1 |
_aMalhotra, Naresh K. _99263 |
|
245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
250 | _a6th ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2011 |
||
300 |
_axxviii, 947 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
526 | _aBBA, BRE | ||
650 | 0 |
_aMarketing research. _99028 |
|
650 | 0 |
_aMarketing research _xMethodology. _99264 |
|
942 |
_2ddc _cBK _047 |
||
999 |
_c15111 _d15111 |