000 00794nam a22002538a 4500
001 12985853
003 BD-DhDIU
005 20230122150805.0
008 021030s2003 nju b 001 0 eng
020 _a9788131731819
020 _a0130337161
040 _aDLC
_cDLC
_bBD-DhDIU
_dBD-DhDIU
082 0 0 _a658.83/ M249m
_221
100 1 _aMalhotra, Naresh K.
_99263
245 1 0 _aMarketing research :
_ban applied orientation /
_cNaresh K. Malhotra.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c2011
300 _axxviii, 947 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
526 _aBBA, BRE
650 0 _aMarketing research.
_99028
650 0 _aMarketing research
_xMethodology.
_99264
942 _2ddc
_cBK
_047
999 _c15111
_d15111