000 | 01208nam a22003014a 4500 | ||
---|---|---|---|
003 | BD-DhDIU | ||
005 | 20250417163404.0 | ||
008 | 111212s2013 nyua b 001 0 eng | ||
020 | _a9789353160777 | ||
020 | _a9353160774 | ||
040 |
_aDLC _beng _cDLC _dYDXCP _dBTCTA _dC#P _dCDX _dBD-DhDIU |
||
082 | 0 | 0 |
_a658.8/ S491 _223 |
245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml...[et al.]. |
250 | _a7th ed. | ||
260 |
_aNew York : _bMcGraw-Hill Irwin, _c2022 |
||
300 |
_axxxvi,582 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aService industries _xMarketing. _919091 |
|
650 | 0 |
_aCustomer services. _919647 |
|
650 | 0 | _aMarketing. | |
700 | 1 | _aBitner, Mary Jo. | |
700 | 1 |
_aGremler, Dwayne D. _91394 |
|
700 | 1 |
_aPandit, Ajay _913021 |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html |
942 |
_2ddc _cBK _0130 |
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999 |
_c15342 _d15342 |