000 01208nam a22003014a 4500
003 BD-DhDIU
005 20250417163404.0
008 111212s2013 nyua b 001 0 eng
020 _a9789353160777
020 _a9353160774
040 _aDLC
_beng
_cDLC
_dYDXCP
_dBTCTA
_dC#P
_dCDX
_dBD-DhDIU
082 0 0 _a658.8/ S491
_223
245 1 0 _aServices marketing :
_bintegrating customer focus across the firm /
_cValarie A. Zeithaml...[et al.].
250 _a7th ed.
260 _aNew York :
_bMcGraw-Hill Irwin,
_c2022
300 _axxxvi,582 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_xMarketing.
_919091
650 0 _aCustomer services.
_919647
650 0 _aMarketing.
700 1 _aBitner, Mary Jo.
700 1 _aGremler, Dwayne D.
_91394
700 1 _aPandit, Ajay
_913021
856 4 2 _3Contributor biographical information
_uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
856 4 2 _3Publisher description
_uhttp://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1408/2011051073-t.html
942 _2ddc
_cBK
_0130
999 _c15342
_d15342