| 000 | 01083nam a22002178i 4500 | ||
|---|---|---|---|
| 003 | Bd-DhDIU | ||
| 005 | 20231023125809.0 | ||
| 008 | 160505s2016 nju b 001 0 eng | ||
| 020 | _a978019946852 | ||
| 020 | _a0199964855 | ||
| 040 |
_aDLC _beng _cDLC _erda _dBd-DhDIU |
||
| 082 | 0 | 0 |
_a658.802/ D979i _223 |
| 100 | 1 |
_aNarayanan, Arvind, _eauthor. _913782 |
|
| 245 | 1 | 0 |
_a Integrated marketing communications / _cKirti Dutta |
| 260 |
_aNew Delhi : _bOxford university press, _c2016. |
||
| 300 |
_axix, 469 pages : _bIllustrations, _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to cryptography and cryptocurrencies -- How Bitcoin achieves decentralization -- Mechanics of Bitcoin -- How to store and use Bitcoins -- Bitcoin mining -- Bitcoin and anonymity -- Community, politics, and regulation -- Alternative mining puzzles -- Bitcoin as a platform -- Altcoins and the cryptocurrency ecosystem -- Decentralized institutions: the future of Bitcoin? -- Conclusion. | |
| 650 | 0 |
_aCommunication in marketing _94031 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c16200 _d16200 |
||