| 000 | 01212nam a22003134a 4500 | ||
|---|---|---|---|
| 003 | BD-DhDIU | ||
| 005 | 20240116153539.0 | ||
| 008 | 041018s2006 maua b 001 0 eng | ||
| 020 | _a9780071263351 | ||
| 020 | _a0071263357 | ||
| 040 |
_aDLC _beng _cDLC _dDLC _dBD-DhDIU |
||
| 082 | 0 | 0 |
_a658.802/ C898s _222 |
| 100 | 1 |
_aCravens, David W. _98963 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens and Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2016. |
||
| 300 |
_axv, 784 pages : _bill. ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
|
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aMarketing _xDecision making. _92552 |
|
| 650 | 0 |
_aMarketing _xManagement. _97957 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _97960 |
|
| 700 | 1 |
_aPiercy, Nigel. _98964 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html |
| 942 |
_2ddc _cBK _097 |
||
| 999 |
_c16413 _d16413 |
||