| 000 | 00820nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | BD-DhDIU | ||
| 005 | 20240118130503.0 | ||
| 008 | 101104s2012 njua b 001 0 eng | ||
| 020 | _a9781292405194 | ||
| 040 |
_aDLC _cDLC _dYDX _dYDXCP _dBWX _dCDX _dBD-DhDIU |
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| 082 | 0 | 0 |
_a658.8/ K874m _222 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller, Alexander Chernev |
| 250 | _a16th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2022. |
||
| 300 |
_a605 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA | ||
| 650 | 0 |
_aMarketing _xManagement. _97957 |
|
| 650 | 0 |
_aMarketing -- Asia. _914712 |
|
| 700 | 1 |
_aKeller, Kevin Lane _91729 |
|
| 700 | 1 |
_aChernev, Alexander _914713 |
|
| 942 |
_2ddc _cBK _0200 |
||
| 999 |
_c16416 _d16416 |
||