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_aBelch, George E. _910012 |
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_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch Michael A. Belch. |
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_aBoston : _bMcGraw-Hill, _cc2004. |
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_aAdvertising. _99697 |
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_aCommunication in marketing. _94031 |
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