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| 008 | 060303s2007 maua b 001 0 eng | ||
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_aBelch, George E. _q(George Edward), _d1951- _910013 |
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_aAdvertising and promotion : _ban integrated marketing communications perspective _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
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| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 526 | _aBBA, BRE | ||
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_aAdvertising. _99697 |
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_aSales promotion. _99032 |
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_aCommunication in marketing. _94031 |
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_aBelch, Michael A. _910014 |
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