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100 1 _aJohansson, Johny K.
_91715
245 1 0 _aGlobal marketing :
_bforeign entry local marketing & global management /
_cJohny K. Johansson,
250 _a4th ed.
260 _aNew York :
_bMagraw-Hill,
_cc2006.
300 _axvi, 647 p. :
_bcols. ill. ;
_c26 cm.
526 _aBBA, BRE
650 0 _aGlobal marketing
_91716
942 _2ddc
_cBK
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999 _c1818
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