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050 0 0 _aHF5823
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082 0 0 _a659.1/W447a
_221
100 1 _aWells, William,
_d1926-
245 1 0 _aAdvertising :
_bprinciples & practice
_cWilliam Wells, John Burnett, Sandra Moriarty.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2003.
300 _axxxii, 599 p. :
_bcol. ill. ;
_c28 cm.
504 _aIncludes bibliographical references and index.
526 _aBBA, BRE
650 0 _aAdvertising.
700 1 _aBurnett, John,
_d1944-
700 1 _aMoriarty, Sandra E.
_q(Sandra Ernst)
906 _a7
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