| 000 | 01023nam a22002894a 4500 | ||
|---|---|---|---|
| 003 | BD-DhDIU | ||
| 005 | 20231229112545.0 | ||
| 008 | 991103s1999 njua b 001 0 eng | ||
| 010 | _a 99056644 | ||
| 020 | _a0130835714 | ||
| 020 | _a8120321278 | ||
| 040 |
_aDLC _cDLC _dBD-DhDIU |
||
| 082 | 0 | 0 |
_a659.1/ W447a _221 |
| 100 | 1 |
_aWells, William, _d1926- _910019 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, John Burnett, Sandra Morarity. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2000. |
||
| 300 |
_axviii, 562 p. : _bill. (some col.) ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aAdvertising. _99697 |
|
| 700 | 1 |
_aBurnett, John, _d1944- _910020 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _910021 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _04 |
||
| 999 |
_c186 _d186 |
||