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| 005 | 20190225151136.0 | ||
| 008 | 030203s2004 njua b 001 0 eng | ||
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_aHF5415.123 _b.C58 2004 |
| 082 | 0 | 0 |
_a659.1/ C648i _221 |
| 100 | 1 |
_aClow, Kenneth E. _99696 |
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| 245 | 1 | 0 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
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| 300 |
_axxvii, 538 p. : _bill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aCommunication in marketing. _94031 |
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| 650 | 0 |
_aAdvertising. _99697 |
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| 700 | 1 |
_aBaack, Donald. _99698 |
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