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| 008 | 031015s2005 mauab b 001 0 eng | ||
| 010 | _a 2003064164 | ||
| 020 | _a0072833718 (alk. paper) | ||
| 020 | _a0070598797 | ||
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_a658.84/ C357i _222 |
| 100 | 1 |
_aCateora, Philip R. _91656 |
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| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora and John L. Graham. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2005. |
||
| 300 |
_axxxiii, 697 p. : _bcol. ill., col. maps ; _c29 cm. + _e1 CD-ROM (4 3/4 in.) |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aExport marketing. _91657 |
|
| 650 | 0 |
_aInternational business enterprises. _91658 |
|
| 700 | 1 |
_aGraham, John L. _91659 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _07 |
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