| 000 | 01575cam a22003734a 4500 | ||
|---|---|---|---|
| 999 |
_c2370 _d2370 |
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| 001 | 13829626 | ||
| 003 | BD-DhDIU | ||
| 005 | 20221129144200.0 | ||
| 008 | 050103s2005 nyua b 001 0 eng | ||
| 010 | _a 2005000050 | ||
| 020 | _a0471718378 (cloth) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhDIU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5822 _b.J33 2005 |
| 082 | 0 | 0 |
_a659.1/ J232l _222 |
| 100 | 1 |
_aJaffe, Joseph, _910008 |
|
| 245 | 1 | 0 |
_aLife after the 30-second spot : _benergize your brand with a bold mix of alternatives to traditional advertising / _cJoseph Jaffe. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2005. |
||
| 300 |
_axix, 284 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. _910009 |
|
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 |
_aTarget marketing. _910010 |
|
| 650 | 0 |
_aAdvertising _xTechnological innovations. _910011 |
|
| 650 | 0 |
_aInteractive marketing. _99708 |
|
| 653 | _aNon-traditional advertising. | ||
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip055/2005000050.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005000050-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005000050-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _01 |
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