000 00905pam a2200289 a 4500
999 _c2605
_d2605
001 1005226
003 BD-DhDIU
005 20191119093103.0
008 870618s1988 nyua b 001 0 eng
010 _a 87017335
020 _a0070068798
_c$39.95
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.B4293 1988
082 0 0 _a658.8/ B469m
_222
100 1 _aBennett, Peter D.
_98190
245 1 0 _aMarketing /
_cPeter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
260 _aNew York :
_bMcGraw-Hill,
_cc1988.
300 _axxvii, 763 p. :
_bill. (some col.) ;
_c26 cm.
440 0 _aMcGraw-Hill series in marketing
_96144
504 _aIncludes bibliographies and indexes.
526 _aBD-DhDIU
650 0 _aMarketing.
700 1 _aLamm, Robert P.
_98191
700 1 _aFry, Robert A.
_98192
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK