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082 0 0 _a658.05/ M345
_223
245 1 0 _aMarketing /
_bEdited by John E. Richardson.
250 _a25th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2003.
300 _axvi, 223 p. :
_bcol. ill. ;
_c26 cm.
526 _aBBA, BRE
650 0 _aMarketing
700 _aRichardson, John E.
_91445
942 _2ddc
_cBK
999 _c2608
_d2608