| 000 | 00902cam a22002654a 4500 | ||
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| 003 | BD-DhDIU | ||
| 005 | 20240914170650.0 | ||
| 008 | 041214s2006 njua b 001 0 eng | ||
| 020 | _a0131457578 | ||
| 020 | _a8131702006 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhDIU |
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| 082 | 0 | 0 |
_a658.8/ K874m _222 |
| 100 | 1 |
_aKotler, Philip. _91729 |
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| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Keller. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2007. |
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| 300 |
_axxxix, 733 [45] p. : _bcol. ill. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aMarketing _xManagement. _97957 |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _97963 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _081 |
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_c2615 _d2615 |
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