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_aTX911.3.M3 _bR43 1997 |
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_a647.940688/ R347m _220 |
| 100 | 1 |
_aReich, Allen Z. _97325 |
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| 245 | 1 | 0 |
_aMarketing management for the hospitality industry: _ba strategic approach / _cAllen Z. Reich. |
| 260 |
_aNew York : _bWiley, _cc1997. |
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| 300 |
_axix, 530 p. : _bill., figs. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA | ||
| 650 | 0 |
_aHospitality industry _97326 |
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| 942 |
_2ddc _cBK _02 |
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