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| 003 | BD-DhDIU | ||
| 005 | 20230318144131.0 | ||
| 008 | 000619s2001 maua 001 0 eng | ||
| 020 | _a0072322977 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhDIU |
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_a658.8/ B368m _222 |
| 100 | 1 |
_aBearden, William O., _98040 |
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| 245 | 1 | 0 |
_aMarketing: principles & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2001. |
||
| 300 |
_axxxvii, 596 p. : _bill. (some col.) ; _c28 cm. |
||
| 490 | 1 | _aSeries in marketing | |
| 500 | _aIncludes index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aMarketing _zUnited States. _98041 |
|
| 830 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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