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| 001 | 12947819 | ||
| 003 | BD-DhDIU | ||
| 005 | 20221208163239.0 | ||
| 008 | 020927s2004 nyua b 001 0 eng | ||
| 010 | _a 2002035590 | ||
| 020 | _a0072539097 (alk. paper) | ||
| 020 | _a007286057X (alk. paper) | ||
| 020 | _a0071214305 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhDIU |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.B4155 2004 |
| 082 | 0 | 0 |
_a658.8/ B368m _222 |
| 100 | 1 |
_aBearden, William O., _98044 |
|
| 245 | 1 | 0 |
_aMarketing : _bPrinciples & Perspectives / _cWilliam O. Bearden, Thomas N. Ingram and Raymond W. LaForge. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axl, 596 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aMarketing _zUnited States. _98045 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2002035590.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh031/2002035590.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
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