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| 001 | 13154383 | ||
| 003 | BD-DhDIU | ||
| 005 | 20191118150432.0 | ||
| 008 | 030409s2004 maua b 001 0 eng | ||
| 010 | _a 2003051185 | ||
| 020 | _a0072547030 (alk. paper) | ||
| 020 | _a007121478X (international ed. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhDIU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K452 2004 |
| 082 | 0 | 0 |
_a658.8/ K394m _222 |
| 100 | 1 |
_aKerin, Roger A. _98187 |
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| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_a1v.(various pagings): _bcol. ill. ; _c28 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
|
| 500 | _aIncludes bibliographical references (CN1-CN14) and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHartley, Steven William. _98188 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _01 |
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