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| 999 |
_c3390 _d3390 |
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| 001 | 13606204 | ||
| 003 | BD-DhDIU | ||
| 005 | 20191130103431.0 | ||
| 008 | 040526s2005 maua b 001 0 eng | ||
| 010 | _a 2004053060 | ||
| 020 | _a0072865989 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhDIU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.L44 2005 |
| 082 | 0 | 0 |
_a658.56/ L523p _222 |
| 100 | 1 |
_aLehmann, Donald R. _97617 |
|
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axvi, 494 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aProduct management. _97618 |
|
| 700 | 1 |
_aWiner, Russell S. _97619 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004053060.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2004053060.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _01 |
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