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| 005 | 20230127122505.0 | ||
| 008 | 020327s2003 njua b 001 0 eng | ||
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_aKeller, Kevin Lane, _99008 |
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_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2003. |
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| 300 |
_axxvii, 788 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aBrand name products _xManagement. _99009 |
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