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| 999 |
_c3842 _d3842 |
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| 001 | 12639500 | ||
| 003 | BD-DhDIU | ||
| 005 | 20240715143015.0 | ||
| 008 | 020109s2003 mauab b 001 0 eng | ||
| 010 | _a 2002016549 | ||
| 020 | _a0072466650 (student : alk. paper) | ||
| 020 | _a0071151613 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhDIU |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2003 |
| 082 | 0 | 0 |
_a658.802/ C898s _221 |
| 100 | 1 |
_aCravens, David W. _98963 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2003. |
||
| 300 |
_axviii, 843 p. : _bill., maps ; _c26 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _91579 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aMarketing _xDecision making. _92552 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _97960 |
|
| 700 | 1 |
_aPiercy, Nigel. _98964 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2002016549.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2002016549.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK _08 |
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