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| 005 | 20191118164537.0 | ||
| 008 | 010507s2002 maua bf 001 0 eng | ||
| 010 | _a 2001034337 | ||
| 020 | _a0201730626 (pbk. : recycled, acidfree paper) | ||
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_aHF5415.5 _b.D93 2002 |
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_aDyché, Jill. _98896 |
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| 245 | 1 | 4 |
_aThe CRM handbook : _ba business guide to customer relationship management / _cJill Dyché. |
| 260 |
_aNew Delhi : _bPearson Education, _cc2002. |
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| 300 |
_a 331 p. : _bill. ; _c24 cm. |
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| 440 | 0 |
_aAddison-Wesley information technology series _98897 |
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| 504 | _aIncludes bibliographical references (p. 281-286) and index. | ||
| 526 | _aBBA, BRE | ||
| 650 | 0 |
_aCustomer relations _xManagement. _98898 |
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