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| 003 | BD-DhDIU | ||
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| 008 | 990803s2000 ilua b 001 0 eng | ||
| 010 | _a 99044308 | ||
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_aDLC _cDLC _dDLC _dBD-DhDIU _bENG |
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_a658.83421/ A158o _222 |
| 100 | 1 |
_aAbrams, Bill _98198 |
|
| 245 | 1 | 4 |
_aThe observational research handbook : _bunderstanding how consumers live with your product / _cBill Abrams. |
| 260 |
_aLincolnwood, Il. : _bNTC Business Books, _cc2000. |
||
| 300 |
_axxiv, 277 p. : _bill., figs. ; _c24 cm. |
||
| 500 | _aAt head of title: American Marketing Association. | ||
| 504 | _aIncludes bibliographical references (p. 267-269) and index. | ||
| 526 | _aBBA, MBA | ||
| 650 | 0 |
_aConsumer behavior _zUnited States. |
|
| 650 | 0 |
_aMarketing _zUnited States. _98199 |
|
| 710 | 2 |
_aAmerican Marketing Association. _98200 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c4250 _d4250 |
||